![band stars energy drink cheat band stars energy drink cheat](https://i.pinimg.com/originals/ed/2d/df/ed2ddfc216a4b35a043b3cc6d17fed6c.jpg)
![band stars energy drink cheat band stars energy drink cheat](https://static.wixstatic.com/media/364fd4_1a6363541942426b951ae0b8ae6d8c66~mv2.jpg)
Other exciting activities include an Arts competition, Afrobics dance competition, and schools’ debate on the topic “Covid 19 is a Blessing,” among others. The event, conceived in 1998 by Fela’s eldest daughter, Yeni Anikulapo-Kuti, started with a symposium themed ” The National Question Evolution or Devolution” with the moderator/chairman, Femi Falana, amongst other prominent speakers. The one-week annual event held from October 11-17 commemorates the life and times of the late Afrobeat icon, Fela Anikulapo-Kuti, for his distinctiveness, creativity, African ideology, and intentional music excellence that made the nation and Africa proud during his lifetime. With the attendant benefits that accrue to sponsorship, companies have seen it as a means of outwitting competitors and entrenching their brand in the minds of consumers, and this prompted the case of the 2021 Felabration, sponsored by the premium Fearless energy drink brand, from the stables of Rite Foods, a world-class and proudly Nigerian Company. It creates brand differentiation, particularly in a highly competitive and profit-shrinking market where a major player dominates the business where smaller organizations are struggling to survive or trying to carve a niche for their products, thereby offering the chance of standing out as a market leader.Īlso, sponsorship as a popular marketing strategy leads to brand loyalty and increases an organization’s corporate social responsibility (CSR) reputation, as in the case of a charitable event that portrays an organization as caring to its consumers. It helps increase sales, which is the ultimate goal for every product company, as getting to the top of the mind of new or existing customers increases awareness and profit margin. However, some of the benefits of sponsorship include increased brand awareness and visibility: whether as a startup or a well-established company, it takes a brand to a broader target audience.